Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Thursday, February 23, 2012

Hobbit Hole

My new place is fantastic and cozy, with one problem: I never want to leave. When I'm headed out the door to work, everything looks so quaint and delightful in the morning sunlight that I nearly shed a tear, and when I get home from work, the low-domed ceilings and ornate (read: wavy) woodwork surrounding all doors/windows/arches practically begs me to sit on the couch, drink wine, and not get up until it's time to fall into bed. I know I should go climbing, and I know I should eventually get around to vacuuming the kitchen floor, but from the couch it all looks so warm and perfect that how could I have the heart to do anything but sit and stare? Especially since it's mine. All mine.

Let's just say I threw out the bathrobe during my move.


Today's a balmy 72 degrees here in SF, and I'm inside an office. Normally now would be about the time I post an annoying picture of myself sitting in a park sipping on a Forty, but that's not the case these days. Instead, I run outside for lunch, speed walk specifically on the sunny side of the street to whichever restaurant, and then half-jog back feeling guilty for having taken a whole 15 minutes to purchase a salad (but, more likely, a burrito). And it's not like I'm swamped with work. I just have this Catholic Guilt going on still. Man, this shit's bad.


I have to say that my new location in the city has turned virtually every day into a brand-new SF experience. I take new buses (I would say the 38 can go to hell, but that's clearly where it's always stopped at the end of the inbound half of its route, and I don't want to be redundant), Alamo Square Park (complete with the Full House houses) is 30 feet from my front door, and my favorite neighborhoods are all within short walking distance. Just the notion that I'm on my own is almost too much to handle, let alone the rest. This is the big time, people.


On Sunday I stepped out onto the sunny front patio of my place to assess the weather. The patio is elevated a good 12 feet off the ground, and just as I was standing there stretching, one of the big, topless double-decker tour buses stopped right in front of me so everyone on it could take a picture of City Hall (which my street dead-ends into). I was on the same level with them and only like four feet away from the side of their bus, so I awkwardly stopped stretching and started waving. Thirty grinning tourists waved back. I would like to start every day that way: "yes, this is my life, now go on and continue snapping photos of it."

Tuesday, February 14, 2012

V Day

Time accelerates. I am a man on a rocket ship.

Today is February 14, and I'm pretty sure yesterday was January 3. Or something.

No matter. I've spent the past four days at work holed up with a head copywriter and a creative director coming up with slogans for a relatively cool company's ad banner campaign. I estimate having written approximately 250 slogans since last Thursday, which is fine by me because it's partly what's fueling this TimeSurge (what I'm labeling the whole rocket-ship feeling). My boss here moved me out to the big common creative room where everyone else who writes and designs sits, and they're fantastic company. Everyone plays music, discusses TV shows, throws paper airplanes, and generally acts like fools until it comes time to sit down and produce something. And even then, Whitney Houston is playing in the background.

Although the office isn't anywhere near as sleek as the one in Mad Men, and the clients aren't quite so exciting, the daily conversations, dramatic presentations, and interpersonal dynamics between creative and account people is near identical. I'm having a great time sitting and observing everyone wisecracking and swearing at one another and then get really surprised when I'm called into the action, because I tend to forget I'm not just an audience member sitting on his couch yelling at Peggy for being such a pushover. And the even crazier part is that even though I'm interning, any changes the directors want to make to my copy has to be approved by me, so whenever they come for my permission to chop a word out I get really unnecessarily excited.

This rule doesn't apply, however, to works in progress. I have seen SO much copy I've produced either completely thrown out or ripped nearly in-total to shreds, with just one or two compelling nuggets remaining for me to restructure and build upon. It would be devastating, but two years of creative writing in college turned my skin to dragon hide (and by that I mean: super tough). Also, I keep getting reassured that I'm actually doing a really great job and this is just par for the course, especially when it's your third week writing copy. And these aren't the kind of guys to bullshit, so I believe them. More later, yo.

Monday, February 6, 2012

A Night on the Town

Part I (In Which the Protagonist has a Glorious Night on the Town [and also, just so you know, there won't be a part II]):

Last week my dear friend Alex and I met up at House of Shields in San Francisco's Financial District for some after-work cocktails. House of Shields is a chandelier-y, wood-paneled, airy establishment frequented by attractive suits who need a stopover between the office and a fancy dinner. Every other time I've been there the drinks were bought for me (the perks of being a poor intern at Wikipedia), so I was surprised to discover my meager Greyhound cost a whopping $6 (which, for the record, is about $3 more than I'm used to spending on a well drink). Then I had this fantastic moment of realization where I was all, "wait a second. The price of this drink literally doesn't matter: I made me some money today!" The sad truth is I've grown so accustomed to never having extra dough to throw around I don't know what to do with myself now that I'm earning a modest hourly rate. I've tried twice to buy some quality clothing in order to project an air of stylishness and authority, but I can't justify spending $190 on a sweater. I did, though, happily upgrade from Gilbey's to Smirnoff during my latest vodka purchase at the corner market.

Then we ran into my old boss from Wiki, Jay. The encounter was everything I imagined future encounters for myself to be, wherein I'm a non-awkward adult who thinks nothing of running into people I used to work for, and who can say something totally normal and engaging and not get flustered when the conversation ends just as abruptly as it begins. When we parted ways, I thought back 1.5 weeks to when I still interned at Wiki, and it already seemed like it had happened way too long ago, but instead of feeling sad or nostalgic I kind of just went, "oh, so now I'll be seeing him at bars instead of the office. Huh." And that was that. And I felt wildly sophisticated. And I also had a brief glimpse of the next forty years of my life, during which events and people and situations and run-ins will pile up and twist together and morph into a life so completely foreign to the one I know now that I may as well not even think about it, because it's all going to end so unpredictably that even just trying to puzzle the next week out is enough of a clusterfuck.


At any rate, after our drinks we moseyed through San Francisco's teeming downtown crowds (seriously, they teem) to Spoke Art, a small gallery debuting Tim Doyle's "Surreal Estate" series, in which Doyle has reinterpreted iconic landscapes from some of television's popular shows. The gallery was small, but free beer flowethed, and I'm a huge fan of Doyle's artwork, so I willingly suffered close proximity to so many fancy hipsters for a chance at one of his limited edition prints. Soon, though, with a beer in hand and my unease put to rest by a nearby rendering of the Bluth family's banana stand, I actually started to feel just the tiniest bit like I belonged there. Alex and I stood close to the door, looking at everyone and commenting on how strange it was for us to just be standing there, in a hip art gallery in San Francisco drinking free beer on a Tuesday night, and how we'd scarcely received even a single hostile glance. All at once the situation turned magical. "This is it," I thought, "this is what it's like to start feeling like you've made it." But then if you'll recall my previous post, which actually happens after this one chronologically, you'll start to understand how perilously up-and-down my weekly emotional agenda goes.


So I ended up buying a print of the Seinfeld diner (titled, "The Big Salad"), which a lady at the bus stop an hour later ended up telling me allll about (she went to school right down the street from the "real" exterior used in the show), but not before Alex and I finished the evening with some Thai food at a gloriously random restaurant somewhere in the Tenderloin. When I finally flopped onto my bed that evening, art in hand, and thought about the ad agency, the bar, the gallery, and the restaurant I'd circulated through since I stepped out of bed that morning, I felt incredibly accomplished. Like when I first started college and would leave my dorm room at 1 am to have a late-night burrito at the 24/7 mexican restaurant across the street, mostly just to be able to sit there knowing it was 1 am and I didn't have to get anyone's permission to be doing this and my mom was fast asleep and had no idea that her son was braving the streets of Eugene for a burrito.

So I lay there, feeling dirty from the bus and clutching my art and thinking about how it was only Tuesday night, and everything very nearly fit together into a coherent sort of existence. And it was all terribly exciting, just so long as I didn't let my brain drift too far in any one direction. And now I'm hoping there never comes a time when I'm unable to excite myself just by accomplishing totally ordinary feats.

Monday, January 30, 2012

A Case of Mondays, Alleviated by Office Hottie

So last week at work I successfully read 700 pages of epic fantasy, gained a hard-to-shake reputation as the new kid with the disgusting hacking cough, and was actually assigned something Friday afternoon.

On Tuesday, though, I sat in on a meeting where the heads of the creative and accounting teams came together to discuss a series of commercial pitches they're delivering to a company this week. It was super exciting because the budgeting lady was listening to the script pitches the creative team had put together and was saying things like, "with this budget we'll never get two locations" and "can we just have one principal (actor) speaking?" and "now let's keep in mind we need this translated to French and German, as well, so the more narrative voiceover we can get away with the better." Every time they referred to "Creative" as a team I perked up a bit, though I didn't get to contribute an opinion once. They favor the "fly-on-the-wall" approach to interns here much more so than over at Wikipedia.

Then on Friday one of the lead Copywriters gave me an assignment, which is to come up with two of the five tag lines that are going to circulate across the lead banner of a high-traffic website. I would totally tell you which website so you could see my work in a few weeks, but I still don't understand all the confidentiality stuff I signed, and I'm pretty sure this falls under what I promised I wouldn't talk about, so you're going to have to settle for vagueries (new word!). He sent me all these documents that have the company's mission statement and ground rules for creative work laid out, and I've been distilling the "primary message" from these two distinct portions of their web entity to come up with two sentences that describe who they are to a soulful, resonating Tee. The guy I'm working on this with is an old English fellow who dresses proper and has wild grey hair and huge bottle-rim glasses, and he basically stumbled from some unmentioned classroom at Hogwarts to start working here I'm pretty sure.

Otherwise, not much is going on. Actually, a lot is going on, and I have 600 words written to fill the space between these two parentheses right here: " ". But I'm not going to tell you what they say yet until an undisclosed thing happens and I feel I'm in an appropriate place to paste away and let you all read what's there but isn't. And if this is confusing, no matter... it'll all make sense soon enough.

***Evening edit: Forgot to mention anything about the titular Office Hottie. He's tall, handsome, has a great smile, dresses well, and initiated conversation with yours truly TWICE already. Which is about 1.5 times more than anyone else can claim credit for. Either he's a really nice straight guy who just has my best interests at heart, or he's thinking the same thing I am. But how to find out? And what to do once that happens? Shit, man.