Tuesday, January 10, 2012


It's here...

Kind of. I have to admit that when the creative team behind the Jejune Institute self-combusted last year, I didn't give much thought to what Nonchalance's next massive project might be simply because I didn't think there would be one. Sure, I'd take dates on late-night detours down side alleys in the Mission to check out a relic or two from the former experience, though that was about as extreme as I thought my immersion into a fabricated alternate reality was ever going to get again. But then this website arrived, and it's already hooked me:


I'm not titling the link because I think its more mysterious as is (as if my preferences even make a difference to you all). Also, I keep bringing this up, but I wish the big button that you're clearly supposed to push at the bottom of the page had "conceive" correctly spelled on it. Perhaps the typo is part of whatever insane game Jeff's cooking up next... but it probably isn't.

Regardless, I've sent an email into the "inquiries" address listed, and will be keeping everyone who reads this informed of any minute update. And by minute, I mean minute - though a little bird tells me nothing will be officially happening until much later in the year.

Commence speculating. Now.

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